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Summer tyre season news!

Summer tyre season news!

As the summer tyre season approaches, more and more drivers are interested in choosing the right tyres for the warm period. Multiple Lithuanian rally champion and „Egzotika" director Rokas Lipeikis advises always consulting an experienced specialist.

The summer tyre season is about to begin, and more and more drivers are interested in choosing the right tyres for the warm period. What to consider, how much to pay, what do the number and letter combinations marked on tyres mean?

Although modern drivers often search for information online, multiple Lithuanian rally champion, owner and director of „Egzotika" Rokas Lipeikis advises always consulting an experienced specialist before making a final decision: "Before coming to our store, you only need to know very little – where and how often you drive and what your main expectations from the new tyres are – everything else can be decided on the spot after receiving professional consultation."

This year, in addition to well-known and popular brands, „Egzotika" will offer at attractive prices a new product – „Prinx" tyres manufactured specifically for Europe.

Drivers' attitudes are changing

According to R. Lipeikis, a trend has been observed for several years: buyers are becoming more rational, looking not for famous brand names but delving deeper into product characteristics, choosing a better price-quality ratio. The mid-range class is becoming increasingly popular, as many drivers understand they don't need expensive premium tyres – for most, high-quality mid-range and economy class tyres are sufficient.

For example, „Roadstone" tyres manufactured in South Korea, which „Egzotika" has been importing to the Baltic states for nearly 30 years, are known for impeccable quality, durability and an especially good price-quality ratio. It is not without reason that they have been the most popular mid-range tyres in the Baltics for over 20 years.

"The price-quality ratio is „Egzotika's" calling card. Over nearly 34 years, we have accumulated enormous experience and selected manufacturers offering the best price-quality ratio. We import tyres directly from manufacturers – they are delivered straight from factories around the world, without intermediaries," emphasises R. Lipeikis.

Season news and special offers

As every season, „Egzotika" has prepared numerous special offers at especially favourable prices for its customers:

  • „Starmaxx" – tyres with an exceptionally good quality-price ratio. This factory produces both F16 fighter jet tyres and tyres for Volkswagen and other car manufacturers.
  • „Maxtrek" – popular economy class tyres, chosen by both car enthusiasts and professional drivers for their excellent performance, reliability and competitive pricing.
  • „Prinx" – this year's novelty! Tyres manufactured specifically for Europe, which „Egzotika" will sell this season at especially favourable prices.

„Egzotika" – wide selection, quality services

„Egzotika" has maintained its position as a tyre trade leader in the Baltic states for over 20 years. This is supported by the racing experience of the company's founder and director R. Lipeikis, a 10-time Lithuanian rally champion.

The tyre selection in our e-shop is very wide: from the most renowned manufacturers' tyres for the most demanding drivers to economy class tyres offered at very attractive prices. You will always receive professional consultation, as our specialists have over 20 years of experience.

Published: 2026-03-31 Updated: 2026-03-31

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